JD.com’s Early Singles Day Launch Fuels Stock Rally Amid Broader Retail Strategy
JD.com Inc. shares climbed 2.12% to $34.50 in extended trading as the Chinese e-commerce giant unveiled its earliest-ever Singles Day kickoff on October 9, 2025. The MOVE comes with a 10 billion yuan ($1.4 billion) subsidy war chest, building on last year's 20% sales growth during the shopping festival.
The accelerated timeline capitalizes on post-National Day holiday spending momentum, reflecting an industry-wide shift toward elongated promotional periods. While JD's five-year stock performance remains underwater at -50%, the company's aggressive Singles Day positioning signals confidence in maintaining its e-commerce foothold against rivals like Alibaba.